07.12.2015

SmolToys and CLS Media launch new products under the brand "Vroomiz"

“SmolToys" Group of Companies, one of the biggest Russian plush toys manufacturers,  and CLS Media, an exclusive representative of “Vroomiz “ brand within Russia and CIS, announce an agreement. Starting from this winter “SmolToys” will launch new lines of plush toys, anti-stress products, soft furniture and children's knitwear for the Russian market.

Irina Alymova, Director of Marketing of "Smoltoys":

"Why" Vroomiz "? It was an evident choice without any doubt. "Vroomiz" - high-quality animated series, which characters are quite recognizable among children, and we know it for sure, because we use to arrange surveys among children. Cars and animals are always popular among kids. "Vroomiz" - two in one! Each child will be able to choose a character he likes. And our company is ready to offer various types of products - soft toys, anti-stress, furniture and even a nursery clothes for the youngest fans of this cartoon".
"Vroomiz" - is well established franchise in Russia and it is rapidly gaining popularity. We are very pleased that from now on our brand is represented in the largest market segment of toys – plush toys. We are confident that this product line will be a desirable gift for each child, "- said Julia Skripchenko, Marketing Director of CLS.
During winter season 2015-2016 the products will be on the shelves across Russia..

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