15.09.2016
Starting October 1, 2016 “SAKS Toys” launches TV advertising campaign for “Vroomiz” toys. The campaign will take place on TV Channels “Carousel”, Disney and “Mult” covering all Russian Federation territory and will last for 8 weeks.
20-second TV spot will present all key arrays of Vroomiz cars with the focus on new music models V8301, V8303, V8304, and will demonstrate their functional options. The information message of TV spot will bring to the target audience a call to collect the whole team of supercars, and the recognizable music from the same-name TV series is designed to build the correct connection between the toys and the favourite TV series. “Vroomiz” collection includes pull back cars, as well as the cars which move their ears and eyes during the movement, radio controlled cars and many others.
The advertising campaign is part of extensive marketing program of “Vroomiz” brand. Russian premiere of Season 3 is scheduled for the end of 2016. It will take place on TV Channel “Carousel”, and moreover, there will be re-runs of Season 1 and 2 this fall.
