“Bread Barber Shop” opened a pop-up shop in Seoul
“Bread Barber Shop” in collaboration with ICONS, opened its first pop-up store in Seoul, South Korea. The store is located in front of the Megabox Cinema in the Starfield COEX shopping mall and features an exclusive selection of branded merchandise aimed primarily at Generation Z (Millennials and Generation Z, or roughly those born between the 1980s and 2010s).
“Bread Barber Shop” is a popular South Korean animated series that has won over children since 2019. It airs on TV and various platforms and is among the top 10 most popular shows on Netflix. Starting in 2023, the brand plans to expand its reach to Generation Z using formats such as YouTube Shorts, Instagram Reels, and memes. The goal of the "Bread Barber Shop" pop-up store is to transform every purchase into a unique adventure inspired by beloved animated characters, thereby strengthening connections with the audience and creating unforgettable moments.
The pop-up store features over 100 unique products that reflect the distinctive humor, vibrancy, and playful spirit of the cartoon "Bread Barber Shop" Products include stationery, clothing, accessories, and much more.
"Bread Barber Shop" plans to gradually increase sales of merchandise featuring the show's characters. As part of this strategy, the brand plans to open a network of retail outlets and launch a specialized online store.
"Bread Barber Shop" is more than just an animated series; it is a source of inspiration and positivity that teaches us to love and accept ourselves and others as we are and to appreciate our own uniqueness.
CPLG Pullman press service reports.
Based on materials:
